Cranston Patch: NKOTB's Jordan Knight to Convert his Cranston Gym into a Retro Fitness
Believe it or not, the 1980s was actually quite a while ago, so things that were cool back then can be classified as "retro."Which brings us to this new business deal in which a company with "Retro" in its name might have just found the perfect new franchisee to carry its brand — New Kids On the Block Frontman and businessman Jordan Knight.Knight, a 1980s heartthrob and poster boy for teens and tweens with huge Aqua-Net bangs, is now a father of two boys, a husband and a gym owner in Cranston since 1995. In 2008, he rebranded his gym to Fit World and moved it to 30 Kenney Drive. And now, he's converting Fit World once again after signing a franchise agreement with fast-growing fitness chain Retro Fitness."I wanted to revitalize my club with a fresh, new vibe, but knew I couldn't do it on my own. I needed the backing of a franchise with a wealth of industry experience to support my plans for Fit World," Knight said. "Retro Fitness has the expertise and proven business model I'm looking for to take my gym the next level. Their concept aligns with the vision I had in mind for Fit World's future, and the passion driving the brand's growth is incredible."Retro Fitness offers a fixed low price of $19 or $29 (if you want tanning, group classes and access to the children's playroom). And by signing on with the franchise, Knight's gym will get brand amenities like the Retro Theater, which swaps the seats with cardio equipment and the Retro Blends Smoothie Bar.Renovations will begin soon, according to a company release, and the gym will be rebranded to the franchise's signature red and yellow scheme. Work should be completed by this spring."Our franchise system is made up of an eclectic group of people, from Wall Street investors and professional athletes to those simply looking for a new direction in their careers, but an award winning, singer and performer is a first for our brand," stated Retro Fitness CEO and founder Eric Casaburi. "We're super pumped to have Jordan join our team. His drive and commitment to his gym and musical career are proof that he has what it takes to be successful in our franchise. He's got a great foundation with Fit World, and we're confident that bringing Retro Fitness into the club will considerably increase the value for him and members alike."Knight said that he plans to continue growing the Retro Fitness brand with new locations in Massachusetts. The company has indicated that it plans to open 200 gyms over the next two years in major markets in the U.S. It currently has 120 gyms in 15 states.When he's not managing his fitness business, Knight can often be found getting in a solid workout at his gym. He needs to stay in shape since NKOTB reunited in 2008 and began touring and releasing new albums in addition to his solo work and appearances, including his 2014 teaming up with Nick Carter, performing as Nick & Knight.
COLTS NECK, N.J.--(BUSINESS WIRE)--For Retro Fitness, membership rates aren’t the only thing that’s “retro.” The leading national low-cost, high-value fitness chain announced today that New Kids On The Block front man Jordan Knight has signed a franchise agreement to convert his existing Cranston, R.I. gym, Fit World, into a Retro Fitness.Knight opened his first health club in 1995 in Cranston and moved the facility in 2008, rebranding it as Fit World. Converting the facility into a Retro Fitness allows Knight to bring a whole new energy into the club and increase value for members. After the transformation is completed, he plans to continue growing the Retro Fitness brand with new locations in Massachusetts.“I wanted to revitalize my club with a fresh, new vibe, but knew I couldn’t do it on my own. I needed the backing of a franchise with a wealth of industry experience to support my plans for Fit World,” Knight said. “Retro Fitness has the expertise and proven business model I’m looking for to take my gym the next level. Their concept aligns with the vision I had in mind for Fit World’s future, and the passion driving the brand’s growth is incredible.”With the conversion into a Retro Fitness, members can expect new amenities like the brand’s popular Retro Theater that houses a variety of cardio equipment instead of seats and plays movies on a large screen throughout the day. Knight also plans to add a functional training area and Retro Blends Smoothie Bar, in addition to enhancing the personal training program. The gym will soon undergo renovations to accommodate the new features and will be rebranded to the franchise’s signature red and yellow color scheme. All told, Knight expects the full conversion to be completed by spring 2015.Other amenities that will still be available to members include group fitness classes, full-service locker rooms, a supervised children’s playroom and the latest in tanning technology. Beyond physical changes at the location, Knight will be changing the membership rates to align with the franchise’s standard offering – all current members’ rates will become a flat rate of $19.99 per month with the option of upgrading to the $29.99 per month package, which includes unlimited access to tanning, group fitness classes and the children’s playroom.“Our franchise system is made up of an eclectic group of people, from Wall Street investors and professional athletes to those simply looking for a new direction in their careers, but an award winning, singer and performer is a first for our brand,” stated Retro Fitness CEO and founder Eric Casaburi. “We’re super pumped to have Jordan join our team. His drive and commitment to his gym and musical career are proof that he has what it takes to be successful in our franchise. He’s got a great foundation with Fit World, and we’re confident that bringing Retro Fitness into the club will considerably increase the value for him and members alike.”The Cranston gym is located at 30 Kenney Drive and can be reached at (401) 464-4055.
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